PRESS: Remotely, powerful

PRESS: Remotely, powerful

Pamela Gioia at –

There’s a wealth of information about workplace “power dressing”, a particular style of dress that signifies a confident, successful persona. But what if you work from home where no one can see you? Outside of the occasional delivery person, does it matter what you wear? Is there such a thing as power dressing at home?  It does, and there is.

In an interview with Business Insider (Australia), former Christian Dior designer Jon-Michail says when you dress for work ask yourself, “What do I hope to achieve?” Although Jon-Michail was referring to corporate power dressing, this question is just as relevant to teleworkers as it is to onsite employees.

“What do I hope to achieve?” Ask yourself that question each morning as you prepare for work– even if work is a mere ten feet from your bedroom. My guess is you want to be seen by others as confident and competent. And you want to be productive, excellent in what you do; and you want to look forward to showing up to work each day. Does your dress reflect what you want to achieve?

If you want to dress the part, take the advice Jon-Michail gave Business Insider. There, he offered several tips on power dressing, which are surprisingly simple, practical and applicable to the work at home woman.

Don’t skimp

Just because your colleagues don’t observe you often, don’t buy low quality clothing because you want to cut corners. Not only will you wear through the clothes faster, but you’ll be less comfortable than if you wore clothing made from better material.

Color matters

Many women get stuck wearing “comfort colors”. In my dresser, for example, is a stack of gray T-shirts. I must feel more secure when I wear this bland color, but it does nothing to energize me or make me feel more competent. Instead, I’ve discovered that I’m more confident, creative, and productive when I wear slacks and print blouses. Clothing color can positively affect performance, especially if it’s out of one’s comfort zone.

Dress for the occasion

Are you meeting a client or a group of coworkers for coffee? Dress up a little! From your appearance people will make assumptions about your competence and dedication to your job. If your appearance says, “Hi guys, nice to see you. I was cleaning my bathroom!” it’s time to give your sweatpants a break until work hours are over.

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According to Katie Rice Jones, fashion expert and author of Fashion Dues & Duen’ts; a Stylist’s Guide to Fashionably Embracing Your Baby Bump: “Some home-based workers falsely believe that power dressing… doesn’t apply to them since no one see them during the workday. But they forget they are being noticed during web-based conference calls with coworkers and frequent meetings outside the home office with clients. All these impressions, good and bad, add up.” …Click here to read more…

(Piece originally featured on

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PRESS: My things

PRESS: My things

Allison Klein Backer at –

Each month, the Southern Marin Mothers’ Club Crier asks stylish mamas and local tastemakers to spill their secrets and share their stuff. Here, local style expert and author Katie Rice Jones, tells us her favorite places to go in her neighborhood, and lets us in on the one thing she can’t live without.

Favorite piece of jewelry:
Engagement ring and any number of hand-crafted beaded pieces my children have fashioned for me

One thing in your wardrobe you can’t live without:
Madewell’s “boyfriend” heather gray v-neck pocket tee

Style Icons:
New School – Alex Chung and Miroslava Duma
Old School – Babe Paley and Grace Kelly

Daily uniform:

Vintage Levi’s 501

Favorite designer:
The late Yves Saint Laurent

Favorite brand:

Favorite accessory:
Vintage gold nugget cuff

Describe your personal style:
A contemporary look mixed with classic and retro pieces

Favorite maternity store:
Mom’s the Word, San Francisco and Palo Alto

Got-to place for pregnancy fashion advice
Fashion Dues & Duen’ts; a Stylist’s Guide to Fashionably Embracing Your Baby Bump available on (shameless plug)

Hair cut:
Siren Salon, San Anselmo

Dollface Beauty, San Anselmo

Favorite Bay Area museums:
Oakland Museum of California
de Young Museum

Favorite San Francisco stores:
FLAX Art & Design, Britex Fabrics, Bell’occhio, The Blue Jean Bar, Diptyque and Jeremys Department Store

Favorite consignment
Goodbyes Consignment, San Francisco (adults)
Out Grown, San Rafael (kids)

Favorite domestic travel spot:
Green Lake, Wisconsin

Most beautiful international travel spot:
Shirakawa, Gifu Prefecture, Japan

Go-to shopping destination:
Marin Country Market, Larkspur

Sleepy Hollow Pool, Sleepy Hollow (Go Seal Lions!)

Most beloved cities:
Stevens Point, Wisconsin (birthplace)
Madison, Wisconsin (college town)
San Francisco, California

Places you love to go in San Anselmo:
Imagination Park, San Anselmo Coffee Roastery, Flour Craft Bakery, Marinitas, M.H. Bread and Butter, Marin Power Yoga, Hilda’s Coffee Shop, Log Cabin Dug Out Bar and Seminary Playhouse field

Best girls’ weekend:
Solage, Calistoga

Best quick getaway with your partner:
San Francisco (overnight)

Favorite run:
From behind the Ross post office and along the creek to Marin General and back again

Favorite hike:
Baltimore Canyon Preserve, Kentfield at Crown Road trailhead.

Best local resources for mom:,,

Celebrity crush:
Chris Hemsworth (duh!)

Evelyn and Camilla Jones

Constant companion:

Who do you admire:
Too many people to name

Books you’re currently reading:
At Home: A Short History of Private Life by Bill Bryson
The Road to Character by David Brooks
The Time Keeper by Mitch Albom (required reading for the “Kate & Brad Book Club”)

All-time favorite books:
The Great Gatsby by F. Scott Fitzgerald
The Prophet by Kahlil Gibran

Favorite authors:
Charles Dickens, Evelyn Waugh, John Steinbeck, Graham Green and Malcolm Gladwell

Maternal Grandmother

What inspires you:

If I wasn’t a style expert/author of Fashion Dues & Duen’ts; a Stylist’s Guide to Fashionably Embracing Your Baby Bump, I would be a…
Culture and history scholar working for Unesco’s at their World Heritage sites

Item you keep purchasing over and over:
Essential oils from Body Time, San Anselmo. I am a scent junky.

Something most people don’t know about you:
I love beef jerky

Signature drink:
Bourbon on the rocks

Pet peeve:
Snarky people

Favorite ritual:
Grabbing a coffee each morning at the San Anselmo Coffee Roastery

Best thing about your neighborhood:
View of the San Francisco Theological Seminary and its tolling bells

(Piece originally featured on Southern Marin Mothers Club site,

me-150x150Allison Klein Backer is Blog Editor and Content Writer for the SMMC Crier. She is also a freelance editorial director and fashion copywriter. She lives in Mill Valley with her husband and daughter.

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Watch: Your genes in jeans

Watch: Your genes in jeans

Check out this recent fashion segment with me and Lizzie Bermudez, host of ABC7’s Bay Area LIFE, chatting about how to find the perfect pair of jeans for your genes…

Featured Jeans
Paige, Skyline Skinny – $169 Available at Bloomingdale’s
Treasure & Bond, Luxe Bleach Destroy Ankle – $88 Available at Nordstrom
Citizens of Humanity, Emerson – $219 Available at Nordstrom
7 for Mankind, Kimmy Crop – $168 Available at Bloomingdale’s
Vintage Levi’s 513 – $40 Available at Brandy Melville
Citizens of Humanity, Classic Flare – $210 Available at Nordstrom

Special thanks to San Anselmo’s Marin Power Yoga for letting us shoot in their beautiful yoga studio.

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